Web Services Quick Links
One of the most common misconceptions about websites is: "If you build it, they will come". With over 50 million web sites on the Internet, this is no longer true. It is critical that your web site be promoted. We are committed to helping you market your web site on the Internet and creating a viable online presence.
We know the Sacramento area, we know the Sacramento audience and we know what works. We'll make sure your Sacramento business website attracts the customers you need!
Basics
Your website is a representation of you and your company, therefore, your website must reflect the way you do business. It is designed to showcase the products or services, which you have for sale, and be a resource for your customers.
The following are guidelines you should implement in your daily marketing efforts in order to utilize the potential of your online presence
- Wherever you place your name or phone number, include your website address (URL).
- If you are going to advertise your website, make sure that the information provided is up-to-date.
- Add your website address to all promotional materials. This includes business cards, stationery, flyers, ads, door hangers, and signs.
- Add your website address to your voice mail message.
- Let your family and friends know about your website. Ask them to promote your website to their friends.
- Mention your website whenever you have the opportunity.
- Send invitations to existing clients, former clients, and prospects to visit your website.
Marketing Strategies
Search Engines and Directories
Our staff keeps up to date on the latest techniques to access search engines and directories. This means your web site can be easily found from anywhere on the Internet. dotLaunch will make sure that your site is listed with the most popular search engines and directories. These include sites like Yahoo!, AltaVista, InfoSeek and many others. In addition to the search engines, our research team has access to industry-specific directories that can significantly increase the traffic to your site.
Adding Value To Your Web Site
Repeat visits and referrals are important to the success of your presence. We can help you find the items and information that will bring your clients back to your web site and your products. Our experience in database technologies gives your web site the dynamic foundation it needs to remain interesting and informative over time.
Social Networking
Part of adding value to your website is by keeping the content fresh and keeping customers coming back. Posting to your blog and social networks will accomplish this. If you write an article about one of your business specialties or valuable information, this could prompt new customers to visit your site or remind old ones of your services. In addition, this increases your "popularity" with major search engines. The more popular sites your web address is, the more popular the search engines deem you to be. This includes Yelp, Linkedin, Twitter, TripAdvisor, Google Pages, Flickr, Reddit, Instagram and other popular online social sites.
Detailed Statistic Analysis
dotLaunch supports your web site with the most comprehensive real-time statistics package available. We can provide and interpret statistics on the number of people who visit your web site. By tracking the movement through your site, we can determine which of your products or services stimulates the most interest. Statistical user information such as city, country, browser type and operating system can help us determine target market areas and users to help increase traffic and sales.
Directory Advertising
In the online world of information, many web sites are strictly functioning as web "directories". These directories provide information to the public about various industries, and provide links to those sites that do business in that industry. Having your site listed on these directories will not only help to increase traffic to your site, but will increase the "popularity" of your site by having it linked on yet another page. dotLaunch can find and request links to sites that complement your business.
Cross Link Marketing
Cross-linking is a standard practice in the Internet world and is one of the fastest and most cost-effective ways to drive traffic to your website. By providing a link to someone else's website, they in return provide a link back to yours, so every time you link your website to another, you add one more avenue of exposure. This can be accomplished in several different ways:
Any website that you provide a link to, or advertise on your website, should promote you as well. Approach all of the people that you currently work with. Ask them if they would add a link from their website to yours, and that you'll do the same for them. Explain that you are paying to advertise your website wherever possible and that the more traffic you drive to your site, the more traffic they will receive.
Offline Marketing
Since the web is so ingrained in all of us these days, many businesses forget about traditional, offline marketing. Those businesses who operate locally to a specific region or even a specific type of audience, offline marketing is still invaluable. The simple mailing of a postcard or flyer works wonders! Promote your website on offline material to encourage potential customers to visit and read up on all you have to offer. We can help you define your target audience and figure out what's best for them.